Example
Plastic Heroes logo on Hero’s 'Liefde voor fruit' bottle
Publication date: July 13, 2014
Organisation: Hero
Hero puts the Plastic Heroes logo from KIDV’s Weggooiwijzer on its 'Liefde voor fruit' bottle.
Hero uses sustainable packaging as much as possible and continually launches projects to improve the sustainability of its activities and products. The recycled PET bottles are a good example of this trend. Naturally, Hero believes it is important for consumers to do their bit in respect of separate recycling of the bottles. KIDV’s Weggooiwijzer helps with this.