Example

Space reduction and recycled content for Biotherm

Publication date: June 13, 2017
Organisation: L'Oréal

The L'Oréal packaging for Biotherm has a new design. The bottle is now in the form of a cylinder, with a flat side.

Thanks to the new bottle design, the number of pieces per pallet increased by 89%, leading to a yield of considerable profit in terms of transport and storage. A reduction in the weight of the bottles - now 25% made from recycled PET and a dosing pump on all bottles of 200 ml to prevent waste – is the renovation complete.

With this redesign, L'Oréal won the Greener Award in the category household packaging. The Greener Award is an initiative of Fost Plus and Val-I-Pac.