Example
Shampoo without a packaging by Lush
Publication date: February 24, 2011
Organisation: Lush
Lush only uses a piece of recycled paper to package its blocks of shampoo, which have replaced liquid shampoo.
An improved packaging for shampoo? How about no packaging at all? Lush deliberately looked for a way to eliminate the packaging entirely. Their solution is a block of shampoo that looks like a bar of soap. On average, it lasts about as long as three bottles of shampoo. The only packaging it needs is a small bag made of recycled paper. In addition to saving on packaging materials, this solution also prevents the unnecessary transport of water.